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致親 to my dear 

‘to my dear’ is a campaign designed for Caritas
Hong Kong Family Service to encourage young adult’s family relationship maintaining behaviour.
The concept is to remind young adults the

importance of maintaining relationship with family through inviting them to initiate a date with a 
family member. 

​Solely being sincere is not enough to maintain a relationship. Expressing love to family members correctly is the key to maintain and enhance family relationship. Different from casually having dinner at home with the family, a dinner out with a particular family member ensures the attention for each other and the intimate atmosphere allows young adults to express their feelings thoroughly.

Student Project

Art Direction​

Graphic Design



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