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communation designing, branding, photography

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Frozen Coconut Water

Client

Alpha & Omega

Project type

Art Direction Packaging Design

Date

2021

Location

Hong Kong

Alpha & Omega, a trusted frozen fresh supplier, has made an exciting decision to broaden its market reach from B2B to B2C. Their debut product in this new venture is their refreshing frozen coconut water, renowned for its versatility. One notable feature is the open window, strategically incorporated to showcase the enticing contents within. This visual element allows customers to catch a glimpse of the pure and invigorating frozen coconut water. This packaging concept serves as a foundation for future product launches by Alpha & Omega. By maintaining a consistent design approach, they can effectively communicate the fresh and energetic nature of their upcoming product ranges.

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