Meowbeam is an online select shop of daily goods. The naming of meowbeam store consist the idea of cat's eye and moonbeam. Since cat's eye shines in the dark, its very similar to the moon, both beautiful and shines subtly.
This logo combined the concept of cat's eye and moonbeam. Under light background, it looks more like a cat's eye; under dark background, its appears to be moonbeam.
A gif is made to present this idea through a blink of the eye. This also gives the brand a more lively vibe.
2020 | Brand Identity